“I think it could but can’t say because the home viewing experience is fundamentally different than the theatrical experience.” IGN asked Cameron if he thought that 3D TVs could ever make a comeback in modern society and he seemed hopeful. Since then, a few glasses-free 3D panels have appeared on the market, but those never really took off either. The incentive to create glasses-free 3D TV quickly overtook the need for making 3D TVs, as people simply didn’t enjoy them in their homes.Īccording to the director, the “imperative to manufacture, and the additional cost required got out of step with the market demand.”Īlthough many TV manufacturers held out hope that the technology would take off again, many big companies like LG, Samsung and Sony ended their support in 2017. RELATED: “The Greatest Film I Never Made” – James Cameron’s Spider-Man Why It Didn’t Catch On The home experience is about enjoying the movie together, whereas the theatre experience is to sit facing forward and enjoy the movie alone, as it’s even frowned upon to speak too much during a movie at the theatre. ![]() According to Cameron, home viewers don’t want bulky glasses over their eyes or anything that could distract them from the home experience, that is multitasking and socializing with people in their living room around the TV. Whereas just over the horizon were glasses-free, large flat screen TVs which actually look pretty good,” Cameron shared.Ī theory that makes a lot of sense is that audiences watch movies at home differently than they do in the movie theatre. “So, they did 3D, but they did it with glasses that needed to be recharged and all that. He said, “I know why all that failed because there was – what they did was they jumped into 3D trying to cash in on the boom of theatres and treat it as a feature.”ģD TVs were made possible with 3D glasses that needed regular charging to work and were not very comfortable, especially for those who already wore regular glasses. ![]() James Cameron believes that the leading cause of why 3D TV failed to become mainstream was because the industry wanted to cash in on the experience and in doing so turned it into a feature.
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